Video is hot. If you're building a content strategy and leaving video out, you're falling behind the times. There's nothing better than making a creative video that is exactly what your searchers are looking for. It's a different way to up your SEO strategy and boost your ranking on SERPs (search engine result pages).

Video SEO strategy is a different ball game than traditional, written SEO content strategy. With video SEO strategy, you'll need to focus on creating memorable, awesome content that will draw searchers in, and boost your SERP rating. With written content, you'll need to dive deep into relevant topics to establish expertise and convince Google (and, ultimately, your target audience) that you're the best there is. At the end of the day, keyword research is essential for both. Video marketing can boost your brand presence and SEO efforts if you take a minute to understand how to do it correctly.