The significance of an email marketing plan is paramount. Especially, if you are a brand catering to audience from multiple geographies, it's all the more necessary to stick to your engagement schedules. With multitude of email programs targeted at leads and customers, it's not surprising for a marketer to go berserk. But, it's important to not let up.

Email campaigns not just deal with mailing lists and content, but also the schedule times. Let's consider this-A company sends welcome emails to its new users, purchase updates to some existing users, and is ready to set up a marketing event, all in the same month. With so many activities for that month, a proper email marketing strategy is needed for planning on the different emails to be sent.