Recently many industry events have been canceled and trips to see customers have been postponed but these are critical touch points that help create lasting connections and drive business growth. With virtual meetings, conferences, and summits, end users can still find the content they need (thanks Internet!), but on the flip side, you've lost the opportunity to create an in-person emotional connection with your brand. What you would have been able to share with a customer or answer for a prospect during an in-person session just doesn't come across the same when delivered on a screen