Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Your hosts, Michael Hartmann, Mike Rizzo, and Naomi Liu, are joined by Pradeep Manivannan, a Martech Consultant at Academy Sports & Outdoors. With experience at eBay, Salesforce, and Nordstrom, Pradeep brings a rare combination of technical expertise and strategic marketing operations insight.

In this episode, we explore how to make customer journey mapping, segmentation, and omnichannel strategy work in the real world. From B2C to B2B, Pradeep shares lessons on building journeys from scratch, connecting data across channels, and using experimentation to improve outcomes.

You will learn:

✅ How B2C and B2B marketing operations approaches differ and overlap
✅ Why journey mapping and segmentation are foundational to growth
✅ Real-world examples of journey-based programs that improve customer engagement and reduce churn
✅ How to connect engagement data to business outcomes and avoid common attribution pitfalls
✅ The role of experimentation and metrics in refining customer journeys
✅ How AI is beginning to influence journey mapping, segmentation, and orchestration