BeReal: What's the appeal of Gen Z's new fave app, and how can brands participate?
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44 min read
BeReal: What's the appeal of Gen Z's new fave app, and how can brands participate?

Authenticity works. And, based on the popularity of the latest social media app, BeReal, people want even more. Here's a closer look at what BeReal is, why it's growing, and how brands are sneaking onto the platform.

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