Who owns the pipeline? Sales? Marketing? Someone else? Today's high growth companies cannot operate in silos, and multiple teams often have a hand in different parts of the sales pipeline. So if multiple teams own the pipeline, who owns which part? Let's show you.
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Laura (Corbalis) Quiambao Laura (Corbalis) Quiambao
7 min read
Who owns the pipeline? Sales? Marketing? Someone else? Today's high growth companies cannot operate in silos, and multiple teams often have a hand in different parts of the sales pipeline. So if multiple teams own the pipeline, who owns which part? Let's show you.

Who owns the pipeline? Sales? Marketing? Someone else? Today's high growth companies cannot operate in silos, and multiple teams often have a hand in different parts of the sales pipeline. So if multiple teams own the pipeline, who owns which part? Let's show you.

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