Making Lemonade – Building a New Insurance Company
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Daniel Sevitt Daniel Sevitt
Making Lemonade – Building a New Insurance Company
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1. Lemonade is not just disrupting the Insurance business, they are also disrupting Insurance digital strategies
2. With a long way still to go, social media is a key part of Lemonade's brand building strategy
3. Precision targeted PPC for Insurance is expensive but rewarding

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