Optimize Your Email List with ActiveCampaign: Lead Scoring & Re-Engagement Automation

Starting fresh this year is the perfect time to optimize your email list and engage effectively with your audience. In this tutorial, we'll show you how to use ActiveCampaign's lead scoring and re-engagement automation to:

Track engagement and assign scores based on user actions like email opens, link clicks, and website visits.
Re-engage with inactive subscribers through targeted campaigns.
Clean up your list by identifying and removing disengaged contacts to improve email deliverability and reduce costs.