Product market fit is a common point of discussion in early stage investing. And for good reason - finding an important problem in a big market and building the right solution to that problem is undoubtedly essential to success.

But equally important to us at Costanoa is founder - market fit. We often ask, particularly in nascent markets - does this founding team have the right set of skills, experience, and network to succeed?

We're thrilled to be announcing our investment today in AppOmni, which we think is a particularly strong case of founder-market fit. Founded by former Salesforce CISO and ServiceNow CTO Brendan O'Connor and Director of Product Security at Salesforce and Taulia Brian Soby, AppOmni solves the fundamental challenge Brendan and Brian witnessed firsthand at Salesforce and ServiceNow - protecting against cloud data leaks and empowering customers to securely manage and monitor the data inside mission-critical SaaS applications.