Have you come across sites that aggregate news on a particular topic from across the internet? If yes, you've already got a first-hand impression of what we are going to discuss today.

Really Simple Syndication (RSS) is a technology that simply converts your website updates into a standardized computer language named XML. This, in turn, enables your website to automatically share updates via an email or RSS reader.

While this sounds slightly technical, your email marketing software simplifies the whole process.