When to Involve Operations (Spoiler: Often & Early!)
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David Donnelly David Donnelly
When to Involve Operations (Spoiler: Often & Early!)
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David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. David shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold before involving operations.

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