It's no secret that a commonality among successful small businesses is a compelling social media presence. Whether it's being on Facebook, Instagram, Pinterest, Snapchat, Twitter, or all of the above, exposure and engagement with your followers is directly proportional to how much you post. If you want your business to reflect decent analytics, it's imperative to post rich content that reflects the essence of your business, and often. This will increase your posts' chances of going viral and gaining followers.