Revenue Alignment at UserGems
Associated with
Chris Moody Chris Moody
Trinity Nguyen Trinity Nguyen
Christian Kletzl Christian Kletzl
Posted Mar 19, 2024
Revenue Alignment at UserGems

This episode of Sunny Side Up discusses revenue alignment at UserGems. Christian Kletzl, CEO of UserGems, and Trinity Nguyen, VP of Marketing, discuss how they align their sales and marketing teams to work towards shared goals and metrics. They highlight challenges like differing objectives but emphasize removing ego and prioritizing company goals. Champion tracking is also discussed as a way to focus sales and marketing efforts on key accounts and individuals. Setting OKRs and transparency in goals are identified as ways to build alignment