Kleenex. Band-Aid. Chapstick. What do these terms have in common?

They're brand names that became the terms for products. Language alone shows that the brands cornered their markets, making it much easier for them to grow their market share.

But most brands can't achieve this (at least not right away). So, how can you increase your market share and profitability? In addition to quality products, you need a quality market strategy and an accurate market research tool to take a bigger share of the market.