While Google and Microsoft make groundbreaking changes to their bidding strategy and keyword match types, Facebook has announced a change of their own: The retirement of their Facebook Analytics platform.

After June 30, 2021, Facebook Analytics will no longer be available. This shift comes as a big shock to marketers and agencies alike. If you're feeling the heat, you're not alone.

Not only is it critical to establish other ad analytics tools and platforms to get insights on your account performance, but you also need to evaluate what key information you depend on Facebook Analytics to see how to fill in the reporting gaps before the big shift.