For most SaaS organizations, the customer success function has two players: the CS lead and the salesperson. But in this episode, Lindsey speaks with Totango CMO Karen Budell, who suggests that customer success should use a "three-legged stool approach," with marketing as an equal leg completing the third role.

Karen believes the three functions should work together to develop and execute customer expansion campaigns to drive more revenue from existing accounts. In a down market, this strategy costs less - and takes less time - than securing new logos