What Instagram TV (IGTV) Means for Influencer Marketing
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What Instagram TV (IGTV) Means for Influencer Marketing
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With more than 800 million active users each month, Instagram is an increasingly important platform for influencer marketing. Businesses of all sizes, from well-known brands to rising startups, use Instagram to connect with influencers to promote their products and grow brand awareness. The launch of Instagram TV (IGTV) signals a new chapter for influencer marketing on Instagram, as it provides companies and influencers with a variety of tools to engage users with original content and encourage purchases.

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