What Instagram TV (IGTV) Means for Influencer Marketing
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Sarah Berry Sarah Berry
8 min read
What Instagram TV (IGTV) Means for Influencer Marketing

With more than 800 million active users each month, Instagram is an increasingly important platform for influencer marketing. Businesses of all sizes, from well-known brands to rising startups, use Instagram to connect with influencers to promote their products and grow brand awareness. The launch of Instagram TV (IGTV) signals a new chapter for influencer marketing on Instagram, as it provides companies and influencers with a variety of tools to engage users with original content and encourage purchases.

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