Posted Feb 21, 2025
•
2 min read
What First-Party Data Audience Segments Can Commerce Media Networks Offer Directly?
With commerce media, you have access to a wealth of product-purchase data that is generating new types of audience segments. Since retail media advertising is 50% more effective than Social at generating a user response, it's safe to assume that even early audience segmentation has been successful.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice by AudiencePlus, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Jivox
Featured by agorapulse
