In the fast-paced world of B2B marketing, the allure of "instant answers" and simplified attribution from AI-powered reporting tools is undeniably strong. Headlines proclaim the death of traditional attribution, and vendors promise a new era where complex buyer journeys are distilled into clear, actionable insights with a few clicks. Yet, for enterprise organizations, this seductive simplicity harbors a significant, often overlooked, danger: the lack of auditability.