Product-market fit doesn't happen by magic-that's for sure. However, all too often, companies make the mistake of imagining a brilliant idea for a product, investing huge amounts of time, money, and resources to design and develop it, then (maybe) getting some user feedback right before launching. The success of your new product is not sleight of hand. In fact, achieving product-market fit is very real and only works if your target customers are in on the trick.
Let's start with the basics.