For many advertisers, affiliate marketing is a crucial part of their strategy. As a performance-based channel, marketers expect partnerships with affiliate marketing sites to drive customer conversions. While affiliates effectively drive purchases, their impact extends beyond conversions. They serve as a full-funnel marketing channel integrated into any marketer's mix. To better understand consumer perceptions of affiliate content and how advertisers can optimize their strategies, eMarketer's new report explores consumer awareness and engagement with affiliate content.