CDP vs. CRM vs. DMP: Their differences, capabilities, and how they can work together
Customer data platforms (CDP), customer relationship management (CRM) systems, and data management platforms (DMP) are all vital tools in a marketer's arsenal. They help digital marketers work with data and use it to inform their campaigns, personalize their marketing, and gauge the effectiveness of their efforts.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Oracle
Explore more in
CRM
Featured by Goldcast
