Posted Dec 10, 2020
•
13 min read
For post-covid-19 marketing budgets, agility is key (and digital is agile) | Transmission
In a recent poll of 600 B2B marketers, BrightTALK found that since the outbreak of this pandemic 54% of respondents have decreased their marketing budgets, 33% have kept it consistent, and only 13% have increased it. Evidence shows that increasing ad spend during a recession can drive a significant increase in share of voice.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Featured by Simple Strat
