Posted Dec 10, 2020
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13 min read
For post-covid-19 marketing budgets, agility is key (and digital is agile) | Transmission
In a recent poll of 600 B2B marketers, BrightTALK found that since the outbreak of this pandemic 54% of respondents have decreased their marketing budgets, 33% have kept it consistent, and only 13% have increased it. Evidence shows that increasing ad spend during a recession can drive a significant increase in share of voice.
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