Similarweb data provides insights into trends that emerged during Amazon's Prime Day Early Access event, which took place this year on October 11 and 12th. The event did spur less web traffic and revenues in the United States than Prime Day, which took place July 12-13. However, it did raise average daily revenues for Amazon as compared to prior weeks leading up to the event. Apple and Toys & Games were key winners, while Amazon devices saw a sharp decline versus Prime Day in July.