Associated with
Gordon Donnelly
Posted Nov 24, 2021
•
6 min read
The Rise & Fall of Google's "Zero Search Results" Experiment
In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn't demand full search results pages-i.e., "zero search results." After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google's "zero search results."
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