Associated with
Misty Kortes
8 min read
How to create your customer avatar or customer persona
It is critically important to the success of your marketing, sales, product development, and delivery of services that you have a deep understanding of who your customer avatar is. What is a customer avatar? You've likely heard the phrase, "You can't hit a target you haven't set." This applies perfectly to the importance of having a clearly defined customer avatar, which will help you:
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