Since LinkedIn is the major social media platform where people build their professional networks, it's fertile ground for cold outreach. You can build useful connections through your network and message professionals directly who have open profiles. And with 89% of marketers using LinkedIn for lead generation, it's clearly working for many people.

This guide will show you how to perfect the art of LinkedIn cold outreach, helping you cut through the noise and connect with your ideal customers. We'll teach you how to tailor your approach to be both personal and impactful, while avoiding coming off as insincere or aggressive.