Many brand influencers want to be trusted and listened to as much as possible. After all, who, if not they, know their target audience best? And they believe that since the brand agrees to work with them, it must fully trust them. How to understand if an influencer has got a high-quality audience?

The effectiveness of a marketing campaign depends on the choice of an influencer. Therefore, 36% of the Influencer Marketing Hub survey respondents believe that finding the right influencers is the most challenging step in influencer marketing.

The Internet is replete with stories of frustrating experiences of entrepreneurs, brands, bloggers, and influencers collaborating, but that's just the tip of the iceberg. It happens that some influencers are deceptive wrappers. Thousands of their followers are fake. In this article, we will tell you how to identify fake followers and equally fake influencers.