B2B is undergoing a renaissance as business models, innovation drivers, and buyers evolve dramatically from decades prior. But it's doing so amid the backdrop of an increasingly tumultuous macro. How do B2B marketing leaders navigate through these seismic shifts while continuing to drive growth and impact? In this session, we'll share insights from our new 'B2B Marketing Benchmark' report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.

Three questions this session will answer:

1. How are senior marketers navigating through the economic uncertainty we're currently faced with?
2. What business objectives are B2B marketers prioritizing?
3. What top skills are B2B organizations hiring for?

Host: Jim Habig, VP of Marketing, LinkedIn

◼ Lorenzo Larini, CEO, Ipsos North America
◼ Conrad Persons, Global Strategist, WPP
◼ Buddhika Amis, Global Head of Marketing, Reuters & Head of Reuters Plus, Custom Content Studio

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