The way businesses engage with B2B buyers has significantly changed. The vast amount of information your prospects have access to makes it more challenging to reach them with content they are interested in.
Technology swept in, disrupted the traditional buyer journey, and now stakeholders are getting more involved in B2B sales. By the time they approach your brand, click onto your website or click on one of your ads, your prospects have already been looking into your solution. In fact‚ Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers, but spend 27% of their time researching independently online.
Here are 3 ways you can build a successful online engagement strategy.