5 Tips for Aligning Sales and Marketing for an Account-Based Strategy

Lead-to-Account Matching and Routing / Terminus / Podcast Episodes

Associated with

Mike Burton

Anastasia Pavlova

Sonjoy Ganguly

Posted Nov 6, 2018 • 5 min read

5 Tips for Aligning Sales and Marketing for an Account-Based Strategy - Terminus Site

Terminus

This post is based off a podcast with Sonjoy Ganguly, Mike Burton, & Anastasia Pavlova. If you'd like to listen to the full episode, you can check it out here and below!They also provided several tips for how to make a cohesive ABM strategy succeed. Here are 5 of our favorites.

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