Amazon's unBoxed 2024 revealed a clear focus on full-funnel, omnichannel advertising, introducing advanced tools and features to help advertisers connect with customers. Key innovations include an updated DSP experience, no-code AMC solutions, AI-powered campaign and creative tools, new measurement systems, and audience bid boosting. These updates align with the industry's move towards cohesive strategies across touchpoints, offering deeper insights and refined targeting for better results.