On the show today is Dan Murphy. Dan is the Director of Marketing at Privy - one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift - the conversational marketing platform.
I wanted to bring him on because Dan is a student of product marketing - a discipline in marketing that isn't talked about enough. He's fantastic at product launches, positioning, education, and driving product adoption.
You'll hear about the key to successful product launches and how to keep them up without overhyping yourself, what he learned running marketing for a local politician, and why writing a book was one of the first things on the to-do list when he started at Privy.