When it comes to building healthcare products and experiences, it's complicated. Not only do product managers need to adapt swiftly and confidently to meet the needs of multiple stakeholders, but there's all the regulation to deal with too. Even the word "customer" is nebulous for healthcare designers and builders. You could be talking to patients, doctors, various healthcare professionals, administrators, and more. Not to mention stakeholders like federal regulators, investors, and even friends and family of patients. The list goes on.