With 'Spooky Season' at an end, the biggest consumer season (and maybe actual spookiest) time of the year is officially upon us. Less than one month after Halloween ends, Black Friday arrives (November 25, 2022 and November 24, 2023). Then, as quickly as the shelves are restocked, it's the full-blown holiday shopping season.
Most businesses want in on this annual frenzy. That said, convincing excited shoppers to choose your brand over the competition isn't easy. Price slashing and "two-for-one" deals are wonderful. But is that enough to drive shoppers away from your local competitor with equally rock-bottom prices? If not, how can you how can your business listings stand apart?