Recently, Oracle partnered with Denis Pombriant, founder of Beagle Research Group and prominent CRM analyst, to unearth the perspective of more than 500 sellers in the U.S.

90% of those sellers reported that parts of their jobs take longer than they should, and one of the top culprits was entering notes in their CRM.

The respondents also let us know that they take sales calls in very unlikely places, and because of that, they need tools which support them:

On vacation (50%)
At the dinner table (40%)
At a social event (33%)
In the bathroom (30%)
At the gym (24%)
On a date (16%)
If sales reps' top complaint is that entering notes in the CRM takes too long and that they are virtually all over the place while doing their job, it sounds as if they need a robust mobile application to support them -an intuitive mobile application that enables them to make CRM updates in fewer clicks.