How are SMBs using Social Media?
In 2018 we wanted to get an understanding of how SMBs are interacting with Social Media. We surveyed people who work in SMBs and asked them how they were using Social Media to inform their business decisions at work

Key Takeaways
1. SMBs look to a diversified mix of content when researching potential business partners
2. Networking matters – SMBs are looking to their peers when selecting new products and services
3. While SMBs are using social media to build their companies reputation and generate leads, they're mostly measuring success based on bottom funnel metrics such as sales and leads generated
4. When targeting SMBs, think beyond the C-Suite: everyone surveyed believed they have decision making
power in their business
5. SMBs recognised LinkedIn as the most valuable platform to connect with their peers, upskill, find business partners, and generate lead