How Meliá's Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis

Employee Advocacy / Hootsuite / Case Studies

How Meliá's Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis

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Santiago Garcia Solimei

2 min read

How Meliá's Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis

The company used social listening, engagement, influencers, and advocacy to strengthen brand awareness and loyalty throughout the ...

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