, Marketing covers a lot of ground: SEO, content, accessibility, and so on. So, while having one overarching checklist would be helpful – it's not nearly as detailed as we need it to be.

That's why we started our latest webinar series, Check Mate: The Routines of Success. Each session focuses on one essential marketing topic and boils it down into a checklist of its own.

The series is hosted by Siteimprove CMO Kevin Bobowski and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist.

Our second webinar in the series dives into SEO best practices and features Andy Crestodina, co-founder and CMO of Orbit Media, an award-winning digital agency in Chicago.