It seems that digital marketing has been on a fast track for the past two decades. Our era of search engine optimization, social media, and mobile marketing is far from over, and we are already caught up in the new trend: personalization and influencer marketing. The latter two are closely linked, as influencers' unique content has helped many brands reach diverse demographics via the Internet. By now, however, the influencer marketing market has become saturated, and companies need even more sophisticated solutions if they want to reach their target audiences.

The focus has shifted from reaching the largest possible audience to reaching a relevant audience. Personalization and influencer marketing remain crucial, but businesses should narrow their focus to specific markets if they want to make an impact. The keyword here is niche influencers and with our new tool, you'll find them in a flash.