The difference between customer engagement and customer experience, and how they go hand-in-hand
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Posted Jul 6, 2022 4 min read
The difference between customer engagement and customer experience, and how they go hand-in-hand
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The terms "customer engagement" and "customer experience" are often used synonymously. Though they are interrelated, and both are critical elements of business growth that encourage customer loyalty, they are not the same. Customer engagement is what the brand does to build and maintain a healthy relationship with customers, while customer experience is what the customer...

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