Associated with
Marah Studniski
Posted Oct 5, 2020
•
8 min read
Can Marketing Automation Help Save Lives? Yes, and Here's How
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
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