Today, many businesses are focusing on content marketing in order to attract a clear defined audience. Google Analytics is one of the widely used tools to get all the data and monitor online traffic on websites, social tools, ads and videos etc.Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. In today's competitive market, it is not enough to have a small counter on your website footer for counting the number of visitors on your web page. You need a complete tool like Google Analytics that helps you to understand ways to reach your audience / customers or how to make it easier to server your current customers and win new ones.