With capabilities spread across multiple platforms, you're not getting a high ROI per tool. Enter: the all-in-one marketing platform. Now, you might be thinking, "I thought we were consolidating? Why would I need more tools?" While this is a great point, the tools that exist may be able to replace existing capabilities in your tech stack that are currently spread across multiple tools. Selecting new tools could involve removing others. Enter: the all-in-one marketing platform.