Relationships are a huge part of sales.

How many times have you purchased something simply because you liked the salesperson, or tipped your server a little extra because they were friendly and outgoing? Human connections can influence purchases and spending habits. It has even been statistically proven that when customers feel an emotional connection to a business, they spend more, are more likely to re-purchase, and have a higher chance of recommending the brand to others.

Making these connections is a little bit easier for businesses with physical locations and associates that meet customers face-to-face. However, building meaningful relationships with customers is much more difficult for online businesses. Digital communication can only take you so far, and the majority of your customers will never interact with your business outside of your website.

Clearly, building relationships is important for helping your company grow and succeed. Humanizing your brand and connecting with consumers should be a top priority for any business.

But how can online brands do this when they only interact with customers through digital methods?

Let's discuss.