Associated with
Debolina Coomar
Posted Feb 16, 2022
•
11 min read
The 101 of Account-Based Marketing – An Exhaustive Guide
Account-based marketing is a new type of strategy that focuses on targeting specific accounts, rather than individuals.
It's an approach to digital marketing that has been used by the likes of Facebook and Salesforce, but not many marketers are familiar with it.
Account-based marketing is fast growing into a billion-dollar industry, and only getting bigger.
In this blog post, we'll show you:
1. What account-based marketing is
2. How account-based marketing works
3. The benefits of ABM over traditional marketing
4. Types of account-based marketing
5. Tips to improve your account-based marketing campaigns
6. Six great ABM platforms
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