Opens Are Dead: Here Are the Metrics That Matter
Associated with
Tom Simpkins Tom Simpkins
Posted Jun 16, 2021 7 min read
Opens Are Dead: Here Are the Metrics That Matter

With the iOS 15 update, open rates will be history. Considering this, we look at what remaining metrics matter for ecommerce marketing, and how to use them.

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock