What is referral marketing? Referral marketing is the easiest way to accumulate more customers for your business via word-of-mouth.

A successful company that has a good rapport with its customers will not only receive more customers, but better customers. Referral marketing is best fueled among a community where trust is key; there has to be some degree of confidence in customers' motivation to tell their friends about your business.

Referral marketing programs are easier than ever to establish thanks to the dawn of communication and social media platforms that have penetrated the market, yielding organic feedback that's put on display for all to see, which can be good or bad.

For the purposes of this article, we've focused on the positive by leveraging good customer reviews into a makeshift referral marketing program that will keep your business thriving for years.