There's a compelling story behind every brand. As consumers, we don't normally give a brand's story a second thought, we just assume that it's always been there and it just so happens to have what we need at the time, and then we go on our merry way.

On the business side of things, it's a different scenario. It's the branding and the marketing that reveal the story of the company, built into its products and services. Whether it's through advertising images or the copywriting, every brand has a story to tell.

The best brand stories answer the existential question of "Why?"-why does this brand/product/service exist? Why should it matter to the customers? Why did the company think it would have an impact on its audience?

As a business owner, have you given your brand story much thought? Does the tale of your product resonate with the needs of your customers? Does it align with your company's mission and your message? Read on to learn more about how to create a brand story that will stir emotions and leave a lasting impression on your consumers.