You've done everything right for your company's marketing strategy - there's a
great blog, social media campaigns and even a lead nurturing campaign. There are
hundreds of thousands of visitors and you're making money too, but you wind up
finding yourself with thousands of bad leads.
Creating quality leads, rather than just quantity, is an important part of your
marketing strategy.
You might have hundreds of thousands of inbound leads but from a distance, they
all look the same. Those leads mi